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10 marketing metrics that directly correlate with ROI

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Get 50% OFF Tuition On CalMU Tech and Business Programs
Designed for working professionals and future tech leaders. Use your employer tuition benefits and receive a 50% tuition discount for CalMU programs.
 
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What Sets CalMU Apart?

 

鶹ýӳ (CalMU) is proud to partner with Edcor () to make higher education more accessible and affordable for working professionals. Edcor members can receive up to a 50% tuition reduction toward CalMU’s career-focused programs in Business, Artificial Intelligence, Cybersecurity, and Information Systems. With flexible online and hybrid formats, small class sizes, and industry-experienced faculty, CalMU provides the support and skills employees need to advance within their organizations and thrive in today’s competitive job market.

Certification Pathways 

CalMU offers flexible, industry-related certificates that help you transition into certification programs like CompTIA.

 
 
 

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National Accreditation

CalMU is recognized by the DEAC, offering both 100% online or hybrid options - built for working professionals.

 

 

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Over 20 Years of Higher Education

Programs are designed with employer input, real-world projects, and certification opportunities.

 

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Choose a Certificate or Degree That Fits Your Goals

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Master of Science in Computer Information Systems (MSCIS)

Become a sought-after architect of future technology solutions. This AI-integrated program enhances your skills in systems design, analysis, and strategic IT management, preparing you to bridge the gap between information systems and management.

Duration: 2 Years
Credits: 39 Credit Hours
Estimated Tuition: $13,158/year
Locations: San Diego, San Jose

Prerequisites: Requires previous experience in Java and statistics.

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Cyber Security Certificate (Begins October 27)

This cybersecurity program builds expertise in network fundamentals, cryptography, and ethical hacking, preparing you to design secure systems, identify vulnerabilities, and defend against cyber threats in any industry.

Duration: 6 Months
Credits: 18 Credit Hours
Estimated Tuition: $9,144 ($508/credit hour)
Locations: San Diego, San Jose

Prerequisites: None

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Artificial Intelligence Certificate (Begins October 27)

Develop the practical AI skills and cutting-edge knowledge needed to succeed in a tech-driven world. The curriculum merges core business fundamentals with high-demand AI topics, preparing you for real-world applications.

Duration: 6 Months
Credits: 18 Credit Hours
Estimated Tuition: $9,144 ($508/credit hour)
Locations: San Diego, San Jose

Prerequisites: None

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Bachelor of Science in Business Administration

Gain the foundational skills needed for effective leadership and success in a variety of business environments. Develop critical thinking and leadership skills, preparing you for diverse careers in management, finance, marketing, and entrepreneurship.

Duration: 4 Years
Credits: 120 Credit Hours
Estimated Annual Tuition: $12,192 (based on one academic year)
Locations: San Diego, La Puente, San Jose, 100% Online

Concentrations Available: Artificial Intelligence, Cybersecurity, Information Technology, Sports Management, Business Administration

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Master of Business Administration (MBA)

Become a strategic leader in the business landscape. Our MBA program focuses on mastering business across various concentrations, including Artificial Intelligence, Finance, Health Care Management, and Strategic Leadership.

Duration: 2 Years
Credits: 39 Credit Hours
Estimated Tuition: $13,158/year
Locations: San Diego, San Jose, 100% Online

Prerequisites: 2.5 GPA, Academic Transcripts, Bachelor's Degree

 

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Master of Business Administration in Data Analytics 

CalMU's MBA in Data Analytics program equips you with advanced skills in business intelligence, statistical analysis, and data-driven decision-making. You’ll learn to leverage analytics tools and techniques to solve complex business challenges and drive organizational success.

Duration: 2 Years
Credits: 39 Credit Hours
Estimated Tuition: $13,158/year
Locations: San Diego, San Jose

Prerequisites: 2.5 GPA, Academic Transcripts, Bachelor's Degree

 

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How Tuition-Free Certificates Work

 

Many employer-sponsored education plans provide up to $5,250 per year in tax-free tuition benefits. When combined with CalMU’s 50% partner tuition discount, this often covers the full cost of short-term certificate programs—making them tuition free for eligible employees. Even degree programs become dramatically more affordable, giving you a clear and attainable path to career advancement.

1. Confirm Partner Membership

All employees and members of partner organizations automatically qualify. Just let us know your employer when you request info or apply.

 
 

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2. Apply 50% Tuition Discount

Your tuition is cut in half right away—no extra forms required. The discount applies to all CalMU certificates and degrees alike.

 

 

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3. Use Employer Education Benefits

Leverage your employer’s annual education assistance to maximize savings and reduce out-of-pocket costs. Combined with CalMU’s 50% partner tuition discount, your education becomes an affordable pathway to career advancement.

 

 

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Supporting Active Military Members & Veterans

CalMU is recognized as a military trusted university aiming to help you make a smooth transition to higher education and a successful civilian career. With tailored academic pathways, flexible learning options, guidance on VA benefits, and career service, our advisors will help you achieve your goals.

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POWERFUL FEATURES

Here’s all the good stuff

Reliable system

From direct integrations with card networks and banks to checkout flows in the browser, we operate on and optimize at every level of the financial stack.

50+ integrations

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Intelligent optimizations

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Intuitive design

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SITUATION

For years, Logoipsum manually tracked marketing metrics using Excel, Google sheets, and complex macros

SOLUTION

Logoipsum partnered with T2D3 to document their entire customer journey and map metrics at each stage

IMPACT

Logoipsum increased data accuracy by 76% and decreased manual data collection time by 4 hours per week

SITUATION

For days, HubSpot manually tracked marketing metrics using Excel, Google sheets, and complex macros

SOLUTION

Logoipsum partnered with T2D3 to document their entire customer journey and map metrics at each stage

IMPACT

Logoipsum increased data accuracy by 76% and decreased manual data collection time by 4 hours per week

BIG PICTURE

Create impact with real data

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Results
Results
DETAILS

Customize metrics to create your story

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LEARN

Align marketing metrics with revenue

EBOOK

Get our free ebook on how you can level up your B2B SaaS content marketing

Get our free ebook on how you can level up your B2B SaaS content marketing

TESTIMONIALS

What our customers say

“We needed a way to show our senior leadership team that marketing was producing results, and that’s hard when your metrics are scattered. This dashboard saved the day.”

“We needed a way to show our senior leadership team that marketing was producing results, and that’s hard when your metrics are scattered. This dashboard saved the day.”

“We needed a way to show our senior leadership team that marketing was producing results, and that’s hard when your metrics are scattered. This dashboard saved the day.”

FAQ

Need clarification?

What is T2D3?

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Can I use T2D3 on my phone?

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Can I change my plan later?

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What is so great about the Pro plan?

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One tool for all your metrics